MEET LIZZIE
Liz ("Lizzie") Rios dedicates her knowledge to helping others. It is her personal ethos and at the core of everything she does. She is most passionate about helping businesses generate leads, resulting in growth and prosperity. Her extensive experience with sales and marketing makes her the ideal candidate for serving you and your business needs.
Her career started with the desire to be an entrepreneur. Not just any entrepreneur, but one who specialized in the private investigation—particularly the skip tracing and asset investigation world. As she started her businesses, she found herself drawn to discovering creative ways to market her services. Putting her super-sleuthing skills to good use, she set out to determine what makes customers come calling and began her “investigation”.
As she continued to explore, she found that the psychology behind sales and marketing piqued her interest. It quickly became her favorite aspect of a business. She was hooked, and saw her career evolving. She noticed the shift in advertising and marketing before most others did, which gave her a significant advantage over the competition.
“If you were born with the ability to change someone’s perspective or emotions, never waste that gift.”
― Shannon L. Alder
Meanwhile, on the world wide web, another evolution was underway: search engine optimization [SEO]. Simply put, this involves creating a website or blog in such a manner that certain keywords bump a site up to the top of the list. After all, is a person more inclined to go to the first entry at the top of the page on Google…or entry #2035, dozens of pages later?
She quickly realized that the internet was the way of the future. Nothing about business, sales, or advertising would ever be the same. Her desire to be ahead of the curve sent her thinking in a new direction. SEO was the difference between a mediocre, lost-in-the-shuffle placement and prime time.
There was something new on the horizon. Something that would combine with SEO to multiply exponentially.
Once upon a time, there was a little site called Facebook. Perhaps you’ve heard of it? Facebook completely changed the game! It launched a deluge of social media, which has completely transformed the way businesses operate. Virtually every website upon which a consumer stumbles has icons for Facebook, Twitter, Instagram, Pinterest, or LinkedIn.
This got the wheels in her mind turning....
“An entrepreneur's job is to find a problem that needs a solution and then produce a solution.
― Amit Kalantri
Why shouldn't she focus on marketing herself and lending her expertise to other marketing teams? Tirelessly, that has been her primary focus. She took multiple courses to supplement her firsthand knowledge. Lizzie believes wholeheartedly in a multifaceted approach. In addition to her personal experience, she has sought certifications and continued education to ensure she is an authority. Because she is well-rounded, she is at the top of her game.
Lizzie understands that generating leads is both an art and a science. With over 20 years of experience in the corporate and professional arena, she knows the intricacies of bringing customers to businesses. Everything she does centers around the themes of SEO, social media marketing, and lead generation. Hence, The Lizzie Agency was born.
The Lizzie Agency seeks to make marketing more user-friendly and accessible. You worked hard on your business-- why shouldn't Lizzie work hard for you? Trust in Lizzie to bring those inquisitive customers to come knocking on your [virtual or physical!] door. Given the current climate, if an email does not suffice, there's always the phone and Zoom!
“When you put yourself in the customer’s shoes and begin your dialog from there, an immediate connection develops that stems beyond basic commerce and encourages loyalty.”
― Steve Maraboli
Constant creativity and thinking outside of the box are hallmarks of Lizzie's style. In this day and age, there is no room for a cookie cutter, one-size-fits-all approach. She inherently knows how to sit down with a business owner and determine their needs. While her mind is intellectual and has a firm grasp on business acumen, it is her creativity that sets her far above the competition.
Gone are the days where advertising consists of placing an ad in the Yellow Pages. Advertising is digital and it consists of strategy. She understands this bold, new frontier. Thanks to her bold vision, combined with the resources of The Lizzie Agency, she has moved on as a marketing industry business owner to better assist other entrepreneurs.
Few people have a knack such as hers. With an initial interview, research of the company, and putting her magical skills to work, she formulates a strategy. Her strategy is based not only on the individual business and her personal knowledge-- but the best action plan to bring leads in as quickly as possible. Lizzie's creativity and desire to help others consistently delivers quality results expected by clients.
“Service to others in their time of need is a privilege and an honor.”
― Harley King
It's clearly apparent that Lizzie is proud to be of service to others. Helping fellow individuals has been at the forefront of her personal aspirations since Day One. Yet, in order to know more about the person behind the personality, here's some more about her, beyond those professional accomplishments:
Lizzie is the proud mother of a teenage son who excels in varsity football for his school. Despite being a full-time mom and business owner, she manages to carve out some much-needed spare time. She indulges in all things foodie and loves a glass of red wine. Take note, fellow gastronomes, and vino enthusiasts! Perhaps she may or may not be willing to negotiate for food or drink-- kidding!
Staying true to her passion for marketing for other businesses, a fair amount of that spare time also goes to critiquing Facebook ads. Let her make sure yours gets the leads and customer base you deserve!
